About Us

Kerri Kazarba Schneider reel media pr CEO

Trusted by Fortune 100 Executives.
Built for Confident Communicators.

reel media pr is a Seattle-based, woman-owned firm specializing in on-camera media training and executive speaker coaching. We work with leaders worldwide through customized workshops, one-on-one coaching, and virtual sessions - helping them deliver their message with clarity and confidence on-air, online, and in person.

Most spokespeople aren’t trained to handle tough media questions, and a poor interview can hurt both reputation and revenue. Media interviews require a different skill set than public speaking, and we help you master both.

Founded and led by a veteran TV news anchor, reel media pr brings insider expertise on how the media works and what makes a message resonate. Since 2012, we’ve helped executives show up with confidence, clarity, and credibility when it matters most.

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Kerri Schneider (Kazarba)
CEO & Founder

I’m a trusted media trainer and speaker coach for Fortune 100 executives, nonprofit leaders, and mission-driven spokespeople who want to excel in media interviews and public speaking.

After a 20-year career as a broadcast journalist where I interviewed more than 10,000 people, I founded reel media pr.

My passion is helping leaders shine in high-stakes, on-camera moments, and deliver messages that make a real impact. I especially enjoy working with cause-focused organizations, helping them share their stories with clarity, confidence, and purpose.

When I’m not coaching clients, you’ll find me traveling, spending time with loved ones, reading, hiking, or on my yoga mat.

Committed to your success,