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Brene Brown
"Let go of who you think you're supposed to be;
embrace who you are."

Trusted by Fortune 100 executives, reel media pr is a consulting firm in Seattle providing on-camera executive media training and speaker coaching to successful leaders around the world. Our clients learn and perfect proven strategies through corporate media training workshops, one-on-one coaching, and virtual training, so they can confidently tell their stories on-air, online and in person.


If you bomb a media interview, it can hurt your reputation and even your company's bottom line. With so much at stake, it is surprising most spokespeople are never taught how to successfully speak with reporters. The skills required to excel at media interviews are very different from those needed to give a great speech. Fortunately, we can help you with both.


The CEO and founder of reel media pr is a veteran news anchor, so clients benefit from our unique insight into news media, as we understand what it takes to successfully speak with reporters on camera, convey critical messages and connect with an audience. Our mission is to prepare spokespeople, so they become powerful, effective, and confident communicators. We have served clients since 2012. 

Hello! I'm a trusted media trainer and speaker coach for Fortune 100 executives, nonprofit leaders and other spokespeople who want to excel at media interviews and public speaking.


I founded reel media pr in 2012, after a 20-year career as a broadcast journalist, interviewing more than 10,000 people. I'm passionate about coaching my clients, so they can feel confident and rock high-stakes, on-camera interviews and speaking engagements. I also love working with cause-focused companies to help them make a positive impact in the world. 

When I'm not with clients, I enjoy traveling the world, connecting with family and friends, reading, hiking, and practicing yoga.

Let's connect,


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Kerri Schneider (Kazarba) | CEO & Founder 

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