
10,000+
Interviews Conducted
500+
Leaders Trained
90+
Five-Star Reviews
20+
Years in Journalism
& Training
YOU'VE BUILT THE EXPERTISE.
NOW OWN THE ROOM.
This training is for executives and other leaders who want to be sharper, more confident, and fully in control when it matters most.
YOU'RE PREPARING FOR
A HIGH-STAKES MEDIA MOMENT
A press conference, TV interview, podcast, or crisis response where your words, and how you deliver them, will define how your organization is perceived. You need more than talking points. You need to deliver under pressure.
YOU'RE WORKING ON
EXECUTIVE PRESENCE
Board meetings, investor calls, all-hands presentations, virtual appearances. You want to consistently project authority, clarity, and credibility in every high-visibility moment your role demands.
WHAT WE WORK ON
FIVE AREAS.ONE GOAL:
OWN EVERY HIGH-STAKES MOMENT
01
MOCK INTERVIEWS
Conducted by a veteran TV news anchor using real questions drawn from your world. You watch yourself back and get direct, actionable feedback immediately.
02
ON-CAMERA PRESENCE
Body language, vocal authority, eye contact, pacing. Every detail that shapes how you're perceived — refined until it's second nature.
03
SPEAK WITH IMPACT
The same proven principles behind our Speak with Impact training, applied one-on-one, so you communicate with clarity, precision, and influence in every business setting.
04
KEYNOTE & PANEL PREP
From TEDx talks to industry panels, preparation for high-visibility speaking moments, so you show up confident, on-message, and fully in command of the room.
05
MESSAGE DEVELOPMENT
Clarify your key narratives before the camera turns on. We build messaging frameworks grounded in your industry and your organization's specific risks.
COACHING PROGRAMS
THREE WAYS TO WORK TOGETHER
ON-CAMERA COACHING
In a digital-first world, your on-camera presence is often your first impression—and most executives have never had anyone tell them what's not working. This coaching offers expert guidance to improve your executive presence.
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1–3 sessions–virtual or in-person
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Remote office setup: camera, lighting, background
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Vocal authority, pace, filler word reduction
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Body language and eye contact for on-camera settings
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Wardrobe and styling guidance for broadcast and video
EXECUTIVE MEDIA COACHING
Sessions include realistic mock interviews using questions from your industry and the specific scenarios you're likely to face. You watch the recording, get direct feedback, and leave with proven strategies you can use immediately.
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3 or 6 sessions—virtual or in-person on set
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Message discipline under pressure
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Handling difficult or adversarial questions with confidence
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Turning long answers into clear, quotable soundbites
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Executive presence on camera
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Personalized messaging
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Session recordings for continued improvement
SPEAK WITH IMPACT
Most leaders know they need to communicate better. Few know exactly where they're losing their audience. This personalized coaching is tailored specifically to your communication patterns and the business situations where you need to perform.
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Sessions tailored to your specific communication challenges
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Structuring messages so they land the first time
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Commanding attention in meetings and presentations
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​Keynote and panel preparation for high-visibility speaking moments
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Eliminating filler, hedging, and habits that undermine authority
30 minutes. Completely confidential.
"Leaders who command the room — and the camera — invest in showing up prepared."
Kerri Schneider | CEO & Founder, Reel Media PR

COACHING RESULTS

Dominic Delmolino | Amazon, Vice President
"An excellent opportunity to work, and get actionable feedback, on interviewing styles, techniques and approaches."

Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President
"Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways."

Karl Wirsing | Weyerhaeuser, Communications Director
"Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.”

Amy Belcher | Amazon Web Services, Director
"Kerri gets it! Her coaching has significantly helped me improve. I highly recommend her."

Gino Betts | Seattle Office of Police Accountability, Director
"I was skeptical about how much I would learn in three media coaching sessions, but Kerri exceeded my expectations. Her feedback and tips were invaluable. Her methods are straightforward and easy to follow."

Clint Crosier | AWS, Aerospace and Satellite Solutions Director
"Kerri is an extraordinary communicator! She brought out improvements in my public speaking skills I didn't even realize I needed until I began working with her. And, she couldn't be kinder or more professional."
Clients Served Worldwide
US Cities
Bellevue
Boston
Chicago
Los Angeles
New York
Seattle
San Francisco
Washington D.C.
Countries
Argentina
Australia
Brazil
Canada
Chile
England
Mexico
Singapore
Spain
United Arab Emirates
United States
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©2018-2026 Reel Media PR, LLC

