10,000+
Interviews Conducted
500+
Leaders Trained
90+
Five-Star Reviews
20+
Years in Journalism
& Training
TRUSTED BY GLOBAL BRANDS AND LOCAL ICONS
TRAINING BUILT FOR HIGH-STAKES MOMENTS
If you lead communications, PR, or leadership development, you're responsible for how your executives show up. These trainings are designed to ensure every message is clear, controlled, and delivered with confidence. Based in Seattle and available to teams worldwide.
MEDIA TRAINING WORKSHOP
IN-PERSON · CUSTOMIZED · 3–6 HOURS
Led by a former TV news anchor, this workshop reveals how journalists think, what drives editorial decisions, and how to stay in control of any interview—even in high-pressure or adversarial situations.
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Every session is fully customized to your organization, industry, risks, and spokespeople. Format, group size, and use of on-camera mock interviews are tailored to your goals.
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Participants learn how to:​
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Understand what reporters need from spokespeople
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Use proven interview strategies to be more effective in media interviews
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Develop and deliver clear, disciplined messages under pressure
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Use bridging techniques to stay on message without sounding evasive
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Navigate on-camera mock interviews with real-time expert feedback
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Adapt effectively across all formats: broadcast TV, press conferences, podcasts, radio, virtual, and panels
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Strengthen body language, vocal delivery, and on-camera presence
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Prepare for difficult questions and scenario-based crisis situations relevant to their industry
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SPEAK WITH IMPACT WORKSHOP
IN-PERSON · CUSTOMIZED · 3–6 HOURS
This professional development workshop is designed around a simple truth: most leaders don’t translate their thinking into clear, compelling communication in high-stakes moments. As a result, even strong ideas can lose clarity, focus, or impact.
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Speak with Impact teaches a practical approach to changing that.
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Through guided individual and group exercises, participants build the skills to consistently communicate with clarity, concision, and impact—whether leading a meeting, presenting to customers, or speaking to a larger audience.
Participants learn how to:​
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Lead with the main point to drive clarity and retention
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Apply the three pillars of high-impact communication: clarity, concision, and impact
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Structure messages for influence and understanding
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Deliver with presence that holds attention and builds credibility
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Strengthen executive presence in meetings, presentations, and group settings
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Use practical frameworks they can apply immediately​​.
NOT SURE WHICH FITS?
HERE'S THE DIFFERENCE
Both workshops build stronger communicators. The difference is the moments they're designed for.
MEDIA TRAINING WORKSHOP
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For spokespeople who represent your organization to external audiences
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Covers all interview formats: TV, press conferences, podcasts, radio, virtual, and panels
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Includes on-camera mock interviews with a veteran news anchor
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Best for executives and spokespeople—and the communications, PR, and public affairs teams that support them.
SPEAK WITH IMPACT WORKSHOP
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For leaders at any level who need to communicate more effectively in business settings
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Focuses on clarity, concision, and compelling delivery across all contexts
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Includes individual and group communication exercises with direct feedback
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Best for emerging leaders, managers, and broader L&D programs
Let's talk about how to get your team ready.
"Clear, confident communication protects your reputation and builds your influence. In every room. In every interview."
Kerri Schneider | CEO & Founder, Reel Media PR
TRAINING OUTCOMES
WHAT YOUR TEAM WALKS AWAY WITH
Both workshops deliver practical, lasting improvements your team will use immediately.
01
NEWSROOM PERSPECTIVE
A clear understanding of how journalists think, what they’re looking for, what gets used, and how to stay in control of the narrative.
02
MESSAGE CONTROL
The ability to stay on message under pressure—even when questions are unexpected or challenging.
03
CLEAR COMMUNICATION
Leaders who cut through complexity, eliminate filler, and deliver messages that land in any setting.
04
CRISIS READINESS
The confidence to respond to difficult questions, breaking news, or high-pressure scenarios with clarity and control.
05
ON-CAMERA PRESENCE
The ability to project authority and credibility on screen through voice, delivery, body language, and wardrobe.
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LASTING SKILLS
Practical techniques participants can apply immediately, designed to hold up long after the workshop ends.
TEAM TRAINING RESULTS
Jeff Kratz | Amazon, Vice President
"An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight."
Ellie Lampton | Truveta,
Vice President Communications
"Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!"
Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer
"Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible."
Mauricio Consulo | AWS, Head of Solutions Architecture
"Fantastic workshop! A hands-on experience reproducing a real interview environment and pressure. The prompt feedback and coaching were extremely valuable."
Amy Duncan | Rick Steves' Europe, Communications Director
"Kerri understands exactly how media interviews work from both sides of the table, and she shares this knowledge in a generous and accessible way. I can't recommend her highly enough!"
Amy Cunningham | Space Needle + Chihuly Garden and Glass, Public Relations Director
"Excellence in all things learning, presenting and speaking to media. Thank you for the amazing learning experience."
Clients Served Worldwide
US Cities
Bellevue
Boston
Chicago
Los Angeles
New York
Seattle
San Francisco
Washington D.C.
Countries
Argentina
Australia
Brazil
Canada
Chile
England
Mexico
Singapore
Spain
United Arab Emirates
United States
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©2018-2026 Reel Media PR, LLC