Trusted By Global Brands and Local Icons
YOUR NEWSROOM INSIDER
Anchor Desk to Boardroom
Kerri Schneider (Kazarba)
Founder & CEO Reel Media PR
With a career defined by more than 10,000 newsroom interviews, I know exactly what reporters are looking for, and where leaders trip up. I bridge that gap, coaching leadership teams to stay on message, command the room, and turn every national media appearance into a win for their reputation.
Media Training Programs
Team Training
Strategic Media Workshops
Gain the "both sides of the microphone" perspective your team needs to stay on message. We pull back the curtain on journalist expectations, so your spokespeople can deliver with clarity, confidence, and absolute control.
Executive Coaching
Executive Interview Readiness
High-stakes coaching grounded in newsroom reality. Through mock interviews that simulate real-world pressure, leaders master the practical strategies needed to handle even the toughest questions with composure.
On-Camera Coaching
On-Camera Presence & Authority
Elevate your executive presence for the digital age. Receive direct, expert feedback on body language, vocal authority, and wardrobe to ensure you make a commanding impression.
Message Development
High-Stakes Narrative Development
Stop guessing what the headlines will be. We use a proven framework to refine your messaging for maximum impact, creating the clear, media-friendly statements that reporters actually want to use.
Proven Results at Scale
500+
Leaders Trained
20+
Years in Journalism & Media Training
90+
Five-Star Reviews
The Anchor Advantage
1
Newsroom Thinking
Most trainers prepare you based on theory. I've been the one conducting the interviews. There's a difference between knowing what to say and knowing what actually makes air.
2
Real Newsroom, Not Roleplay
Your team gets interviewed by a veteran news anchor using questions important to your organization. Then they watch the recording and get immediate expert feedback.
3
Bridge, Don't Dodge
Avoidance is obvious and reporters know it instantly. I teach techniques that let executives redirect with confidence and credibility, not defensiveness.
4
Nothing Generic
Your industry, your risks, your spokespeople. Every session is built from scratch around the challenges that are specific to your world.
Trusted By Executives
"An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight."
Jeff Kratz
Amazon, Vice President
"Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!"
Ellie Lampton
Truveta, Vice President
"Kerri's real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom and our team walked away feeling as prepared as possible."
Randy Cote
The Space Needle, Chief Marketing Officer
"Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.”
Karl Wirsing, Weyerhaeuser, Senior Communications Director