Trusted By Global Brands and Local Icons
YOUR NEWSROOM INSIDER
Anchor Desk to Boardroom
Kerri (Kazarba) Schneider
Founder & CEO Reel Media PR
With a career defined by more than 10,000 newsroom interviews, I know exactly what reporters are looking for, and where leaders trip up. I bridge that gap, coaching leadership teams to stay on message, command the room, and turn every national media appearance into a win for their reputation.
Media Training Programs
Team Training
Strategic Media Workshops
Gain the "both sides of the microphone" perspective your team needs to stay on message. We pull back the curtain on journalist expectations, so your spokespeople can deliver with clarity, confidence, and absolute control.
Executive Coaching
Executive Interview Readiness
High-stakes coaching grounded in newsroom reality. Through mock interviews that simulate real-world pressure, leaders master the practical strategies needed to handle even the toughest questions with composure.
On-Camera Coaching
On-Camera Presence & Authority
Elevate your executive presence for the digital age. Receive direct, expert feedback on body language, vocal authority, and wardrobe to ensure you make a commanding impression.
Message Development
High-Stakes Narrative Development
Stop guessing what the headlines will be. We use a proven framework to refine your messaging for maximum impact, creating the clear, media-friendly statements that reporters actually want to use.
Proven Results at Scale
500+
Leaders Trained
20+
Years in Journalism & Media Training
70+
Five-Star Reviews
The Insider Advantage
1
Newsroom Insight
Stop practicing for hypothetical scenarios. We train you for the way modern reporters think, listen, and decide what makes the air.
2
Proven Media Strategies
Master the art of the "bridge." Learn proven techniques to steer any interview back to the messages that matter most to your organization.
3
On-Camera Coaching
We don't just coach; we simulate. Practice high-stakes interview scenarios with real-time feedback, individually or as part of team workshops, so you can stay on message and in control when the pressure is on.
4
Custom Blueprint
No generic scripts. We tailor every session to your specific spokespeople, real-world industry threats, and core brand narrative.
Trusted By Executives
"An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight."
Jeff Kratz
Amazon, Vice President
"Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!"
Ellie Lampton
Truveta, Vice President
"Kerri's real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom and our team walked away feeling as prepared as possible."
Randy Cote
The Space Needle, Chief Marketing Officer
"Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.”
Karl Wirsing, Weyerhaeuser, Senior Communications Director