10,000+
Interviews Conducted
500+
Leaders Trained
90+
Five-Star Reviews
20+
Years in Journalism
& Training
TRUSTED BY GLOBAL BRANDS AND LOCAL ICONS
FORMER TV NEWS ANCHOR
EXECUTIVE MEDIA TRAINING FOR HIGH-STAKES MOMENTS
KERRI KAZARBA SCHNEIDER
Founder & CEO Reel Media PR
Having conducted more than 10,000 interviews as a television news anchor and reporter, I know how reporters think, what they look for, and where even experienced leaders can lose control of the message.
I now bring that newsroom perspective to media training, helping communications teams and executives prepare for interviews, crisis situations, and high-visibility moments with clarity, discipline, and confidence under pressure.
There are no second takes with reporters, so preparation is critical.
MEDIA TRAINING PROGRAMS
TEAM TRAINING
CUSTOM MEDIA READINESS WORKSHOPS
Gain the "both sides of the microphone" perspective your team needs to stay on message—even in high-pressure or adversarial situations. Every session is fully customized to your organization, industry, risks, and spokespeople.
EXECUTIVE COACHING
HIGH-STAKES MEDIA INTERVIEW READINESS
Expert coaching grounded in newsroom reality. Through mock interviews that simulate real-world pressure, leaders master the practical strategies needed to handle even the toughest questions with composure.
ON-CAMERA COACHING
ON-CAMERA PRESENCE AND CREDIBILITY
Elevate your executive presence for the digital age. Receive direct, expert feedback on body language, vocal authority, and wardrobe to ensure you make a commanding impression.
30-minutes of guidance tailored to your goals
PROVEN RESULTS AT SCALE
500+
LEADERS TRAINED
20+
YEARS IN JOURNALISM AND MEDIA TRAINING
90+
FIVE-STAR REVIEWS
THE NEWS ANCHOR ADVANTAGE
1
NEWSROOM THINKING
Most trainers prepare you based on theory. I've been the one conducting the interviews. There's a difference between knowing what to say and knowing what actually makes air.
2
REAL MEDIA INTERVIEW PRACTICE
Your team gets interviewed by a veteran news anchor using questions important to your organization. Then they watch the recording and get immediate expert feedback.
3
BRIDGE, DON'T DODGE
Avoidance is obvious—reporters and audiences know it instantly. I teach techniques that let executives redirect with confidence and credibility, not evasiveness.
4
CUSTOMIZED FOR YOU
Your industry, your risks, your spokespeople. Every session is built from scratch around the challenges that are specific to your world.
TRUSTED BY COMMUNICATIONS LEADERS AND EXECUTIVE TEAMS
"An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight."
Jeff Kratz
Amazon, Vice President
"Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!"
Ellie Lampton
Truveta, Vice President
"Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.”
Karl Wirsing, Weyerhaeuser, Senior Communications Director
"Kerri's real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom and our team walked away feeling as prepared as possible."
Randy Cote
The Space Needle, Chief Marketing Officer
