Book a 20-minute media strategy call with a former TV news anchor. Get expert coaching to handle high-stakes interviews, stay on message, and communicate with confidence. TRUSTED BY FORTUNE 100 EXECUTIVES Reporters Don't Give Second Chances High-stakes media training from a former TV news anchor Prepared leaders control the story Reserve a 20-Minute Strategy Call Trusted By Global Brands and Local Icons YOUR NEWSROOM INSIDER Anchor Desk to Boardroom Kerri Schneider (Kazarba) Founder & CEO Reel Media PR With a career defined by more than 10,000 newsroom interviews, I know exactly what reporters are looking for, and where leaders trip up. I bridge that gap, coaching leadership teams to stay on message, command the room, and turn every national media appearance into a win for their reputation. Media Training Programs Team Training Strategic Media Workshops Gain the "both sides of the microphone" perspective your team needs to stay on message. We pull back the curtain on journalist expectations, so your spokespeople can deliver with clarity, confidence, and absolute control. Executive Coaching Executive Interview Readiness High-stakes coaching grounded in newsroom reality. Through mock interviews that simulate real-world pressure, leaders master the practical strategies needed to handle even the toughest questions with composure. On-Camera Coaching On-Camera Presence & Authority Elevate your executive presence for the digital age. Receive direct, expert feedback on body language, vocal authority, and wardrobe to ensure you make a commanding impression. Message Development High-Stakes Narrative Development Stop guessing what the headlines will be. We use a proven framework to refine your messaging for maximum impact, creating the clear, media-friendly statements that reporters actually want to use. Reserve a 20-Minute Strategy Call Proven Results at Scale 500+ Leaders Trained 20+ Years in Journalism & Media Training 90+ Five-Star Reviews The Anchor Advantage 1 Newsroom Thinking Most trainers prepare you based on theory. I've been the one conducting the interviews. There's a difference between knowing what to say and knowing what actually makes air. 2 Real Newsroom, Not Roleplay Your team gets interviewed by a veteran news anchor using questions important to your organization. Then they watch the recording and get immediate expert feedback. 3 Bridge, Don't Dodge Avoidance is obvious and reporters know it instantly. I teach techniques that let executives redirect with confidence and credibility, not defensiveness. 4 Nothing Generic Your industry, your risks, your spokespeople. Every session is built from scratch around the challenges that are specific to your world. Trusted By Executives "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Jeff Kratz Amazon, Vice President "Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!" Ellie Lampton Truveta, Vice President "Kerri's real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom and our team walked away feeling as prepared as possible." Randy Cote The Space Needle, Chief Marketing Officer "Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.” Karl Wirsing, Weyerhaeuser, Senior Communications Director Reserve a 20-Minute Strategy Call Not ready to book a call? Ask a question. Contact us First name* Last name Email* Company name Write a message Submit Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Reel Media PR offers executive media training and speaker coaching to help leaders deliver clear, credible messages under pressure. Home Services Clients About Newsletter More High-Stakes Communications Training "Communicate with clarity, credibility, and confidence when it matters most." Kerri Schneider | CEO & Founder, Reel Media PR Training Programs Team Training Strategic Media Workshops Gain the "both sides of the microphone" perspective your team needs to stay on message. We pull back the curtain on journalist expectations, so your spokespeople can deliver with clarity, confidence, and absolute control. Executive Coaching Executive Interview Readiness High-stakes coaching grounded in newsroom reality. Through mock interviews that simulate real-world pressure, leaders master the practical strategies needed to handle even the toughest questions with composure. On-Camera Coaching On-Camera Presence & Authority Elevate your executive presence for the digital age. Receive direct, expert feedback on body language, vocal authority, and wardrobe to ensure you make a commanding impression. Speaker Training Command the Room with Executive Presence Master the art of clear, authoritative communication through our signature speaker training. We equip executives and keynote speakers with the elite skills needed to influence any audience and lead with confidence. Message Development High-Stakes Narrative Development Stop guessing what the headlines will be. We use a proven framework to refine your messaging for maximum impact, creating the clear, media-friendly statements that reporters actually want to use. Schedule a Strategy Call Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Founded by former TV news anchor Kerri Kazarba Schneider, Reel Media PR brings real newsroom insight to executive media training and speaker coaching. Based in Seattle, serving clients worldwide. Home Services Clients About Newsletter More About Us How we train leaders to be clear and confident Watch 60-second video Trusted by Fortune 100 Executives. Built for Confident Communicators. Reel Media PR is a Seattle-based, woman-owned firm specializing in on-camera media training and executive speaker coaching. We work with leaders worldwide through customized workshops, one-on-one coaching, and virtual sessions, helping them deliver their message with clarity and confidence on-air, online, and in person. Most spokespeople aren’t trained to handle tough media questions, and a poor interview can hurt both reputation and revenue. Media interviews require a different skill set than public speaking and we help you master both. Founded and led by a veteran TV news anchor, Reel Media PR brings insider expertise on how the media works and what makes a message resonate. Since 2012, we’ve helped executives show up with confidence, clarity, and credibility when it matters most. Schedule a Strategy Call Kerri Schneider (Kazarba) CEO & Founder I’m a trusted media trainer and speaker coach for Fortune 100 executives, nonprofit leaders, and mission-driven spokespeople who want to excel at media interviews and public speaking. After a 20-year career as a broadcast journalist where I interviewed more than 10,000 people, I founded Reel Media PR. My passion is helping leaders shine in high-stakes, on-camera moments, and deliver messages that make a real impact. I especially enjoy working with cause-focused organizations, helping them share their stories with clarity, confidence, and purpose. When I’m not coaching clients, you’ll find me traveling, spending time with loved ones, reading, hiking, or on my yoga mat. Committed to your success, Meet Your Newsroom Insider Alisa Prinos Videographer Pete Schneider Finance and Contracts Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Contact Kerri Kazarba Schneider to discuss executive media training, speaker coaching, or customized communications support for your team. Home Services Clients About Newsletter More Reserve a Strategy Call Email Us First name Last name Email Type your message Submit Thank you for reaching out. We'll respond within 24 hours. Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Trusted by Fortune 100 executives, Reel Media PR provides media training for executives and on-camera speaker coaching led by former TV news anchor Kerri Kazarba Schneider, serving leaders worldwide. Home Services Clients About Newsletter More EXECUTIVE MEDIA TRAINING & SPEAKER COACHING High-Stakes Moments Don’t Come with Second Chances Training led by a veteran TV news anchor Schedule a Strategy Call Trusted by Global Brands and Local Icons Media and Speaker Training With Impact Reel Media PR is a Seattle-based, woman-owned communications firm specializing in on-camera media training and executive speaker coaching. Led by a former TV news anchor, we bring real newsroom insight to help leaders deliver clear, confident messages in interviews, presentations, and high-stakes moments. Proven Results at Scale 500+ Leaders Trained 20+ Years in Journalism & Media Training 90+ Five-Star Reviews The Reel Media PR Training Advantage 1 Newsroom Thinking Most trainers prepare you based on theory. Our founder has conducted more than 10,000 media interviews and knows what will make air and what won't. 2 Real Newsroom, Not Roleplay Your team gets interviewed by a veteran news anchor using questions important to your organization. Then they watch the recording and get immediate expert feedback. 3 Bridge, Don't Dodge Avoidance is obvious and reporters know it instantly. We teach techniques that let executives redirect with confidence and credibility, not defensiveness. 4 Nothing Generic Your industry, your risks, your spokespeople. Every session is built from scratch around the challenges that are specific to your world. What Clients Are Saying Jeff Kratz | Amazon, Vice President "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President "Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways." Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer "Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible." Amy Belcher | Amazon Web Services, Director "Kerri gets it! Her coaching has significantly helped me improve. I highly recommend her." Gino Betts | Seattle Office of Police Accountability, Director "I was skeptical about how much I would learn in three media coaching sessions, but Kerri exceeded my expectations. Her feedback and tips were invaluable. Her methods are straightforward and easy to follow." Ellie Lampton | Truveta, Vice President Communications "Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!" Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Learn 7 statements you should avoid when speaking with a reporter. Have a question? Email: info@reelmediapr.com FREE DOWNLOAD 7 THINGS YOU SHOULD NEVER SAY TO A REPORTER Discover the 2 most damaging words Avoid a common phrase so you don't get burned Learn how to instantly increase your credibility Skip this question to appear more experienced 3 words to avoid to sound more trustworthy PLUS: Avoid common & embarrassing mistakes! GET OUR FREE LIST >> "As CEO of a technology company, I speak with media and knowing what not to say will set me up for success by reducing my risk of making mistakes. Even better, I will be a more credible, confident and effective spokesperson.” David Rounds | CEO, NetEffect “I'm so glad I got 7 Things You Should Never Say to a Reporter... it was very helpful! As an author, I speak with media and was surprised by some of the words and phrases on this list and will now avoid them in my next interview.” Amanda Hainline | Author & Speaker Don't Damage Your Credibility or Reputation Download the "7 Things You Should Never Say to a Reporter" FREE LIST >> Hi, I'm Kerri Kazarba Schneider, CEO of reel media pr and veteran TV news anchor. I'm a trusted media trainer and speaker coach to Fortune 100 executives, nonprofit leaders and other spokespeople who want to excel at media interviews and public speaking. I've interviewed more than 10,000 people and know first hand what it takes to successfully speak with reporters. Spokespeople I coach learn to convey their messages with confidence, clarity and credibility, so they can ace their interviews. I'm confident I can help you too.

Personalized media coaching with former TV news anchor Kerri Kazarba Schneider to prepare executives for interviews, panels, and high-visibility appearances. Home Services Clients About Newsletter More Executive Coaching “Clarity. Confidence. Impact. We help leaders deliver all three in every message.” Kerri Schneider | CEO & Founder, Reel Media PR 90-Day Media Leadership Intensive Grounded in Newsroom Insight. Polished for the Boardroom. When reputations are on the line, basic media training isn't enough. Our 90-day program is designed for executives tasked with managing high-stakes narratives and crisis scenarios. Led by a veteran news anchor, this coaching provides real-time, newsroom-style pressure testing. You will master the art of navigating aggressive questioning, maintaining absolute message control, and presenting with executive presence. Move from defensive to proactive, ensuring your communication aligns with strategic messaging goals. Whether you're preparing for a high-stakes press conference or a routine media appearance, you’ll walk away with the skills and confidence to lead every interview with credibility. Executive Coaching On-Camera Coaching Command the Screen with Absolute Presence In a digital-first world, your on-camera presence is often your first impression. This targeted coaching transforms how you appear on screen, from mastering vocal authority and executive body language to perfecting your remote office environment. Through expert guidance on professional styling, lighting, and high-impact delivery, we ensure you project credibility and confidence in every media appearance, on-camera presentation, and virtual meeting. On Camera Coaching Schedule a Strategy Call Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Speaker training for executives who want to present with authority, confidence, and clarity—on stage, on camera, and in the boardroom. Home Services Clients About Newsletter More Speaker & Presentation Training “What you say matters, but how you deliver it is what people remember.” Kerri Schneider | CEO & Founder, Reel Media PR Speak with Impact Training for Teams In the fast-paced world of business, the ability to communicate effectively is paramount. This 5-hour professional development training is designed to elevate the communication skills of today's leaders. It offers practical strategies and techniques to be more influential, whether addressing a large audience, leading a team meeting, or speaking with customers. Participants will refine their ability to be more clear, concise, and compelling through individual and collaborative exercises. Public Speaking In-person or virtual group training This training is for corporate teams to elevate their public speaking abilities with tools designed to increase executive presence, oratory skills, and confidence. Participants will learn specific techniques to influence and inspire. Keynote Speech Preparation On-site coaching Prepare for your next speech or presentation with expert communications coaching. We deliver targeted feedback and proven techniques that help you speak with clarity, confidence, and authority, so your message resonates long after you leave the room. Panel Discussion Training In-person or virtual training Speaking on a panel is an excellent opportunity to showcase your thought leadership, elevate your business, and connect with potential customers. However, your influence will only be as great as your ability to connect with the audience and convey your thoughts with clarity and confidence. We help you gain the necessary skills to successfully speak your mind and interact with the moderator and other panelists so you can make the most impact. Remote Office Design Virtual group training Lasting impressions are made in less than 7 seconds, so ensure you're making a good one whenever you do a virtual presentation or meet with an important customer. Participants will learn to create a professional and flattering space with specific tips on lighting, camera angles and background. Schedule a Strategy Call Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Subscribe to The Media Training Insider by Kerri Kazarba Schneider for practical media and speaking insights executives can use before interviews, speeches, and high-visibility moments. Home Services Clients About Newsletter More The Media Training Insider Insights to help you excel at media interviews and public speaking Subscribe on LinkedIn Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Trusted by Fortune 100 executives, Reel Media PR delivers executive media training and speaker coaching, earning a 5-star Google rating. Home Services Clients About Newsletter More Trusted By Global Brands and Local Icons “We partner with leading companies and nonprofits to help their leaders communicate with confidence and impact.” Kerri Schneider | CEO & Founder, Reel Media PR 90+ Five-Star Reviews Jeff Kratz | Amazon, Vice President "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President "Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways." Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer "Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible." Amy Belcher | Amazon Web Services, Director "Kerri gets it! Her coaching has significantly helped me improve. I highly recommend her." Gino Betts | Seattle Office of Police Accountability, Director "I was skeptical about how much I would learn in three media coaching sessions, but Kerri exceeded my expectations. Her feedback and tips were invaluable. Her methods are straightforward and easy to follow." Ellie Lampton | Truveta, Vice President Communications "Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!" Dominic Delmolino | Amazon, Vice President "An excellent opportunity to work, and get actionable feedback, on interviewing styles, techniques and approaches." Amy Cunningham | Space Needle, Public Relations Director "Excellence in all things learning presenting and speaking with media. Thank you for the amazing experience." Dave Richard | QFC, President “Kerri helped me prepare for a panel interview as part of a statewide meeting of business. She really helped with my executive presence and comfort in that speaking format.” Clint Crosier | Amazon Web Services, Director Kerri is an extraordinary communicator! She brought out improvements in my public speaking skills I didn't even realize I needed until I began working with her. And, just as important, she couldn't be a kinder or more professional in her coaching style. A++. Amy Duncan | Rick Steves' Europe, Communications Director "Kerri understands exactly how media interviews work from both sides of the table, and she shares this knowledge in a generous and accessible way. I can't recommend her highly enough!" Mauricio Consulo | Amazon Web Services, Global Director "Fantastic workshop! A hands-on experience reproducing a real interview environment and pressure. The prompt feedback and coaching were extremely valuable." Harry Laboa | Amazon Web Services, Head of Healthcare “I recommend this training for anyone interested in practicing for press interviews and understanding how to handle difficult situations during interviews.” Abby Daniell | Amazon Web Services, Director “For any team that is customer facing, this training on how to create a professional virtual setting is invaluable. Kerri provides valuable tips and recommendations on wardrobe, lighting, and office setting.” Rick Song | Persona CEO “Kerri helped prepare me for a conference panel. She was incredibly helpful and patient. I would highly recommend her to anyone who wants to level up their presentation and confidence.” Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Prepare leaders with on-camera executive media training, with former TV news anchor Kerri Kazarba Schneider, to build confidence, clarity, and credibility in high-pressure interviews. Home Services Clients About Newsletter More Media Training “A media interview can damage your reputation in seconds. Preparation protects it.” Kerri Schneider | CEO & Founder, Reel Media PR Media Training Workshop Full-day or half-day training Led by an experienced former TV news anchor, our training offers a rare, behind-the-scenes perspective from both sides of the microphone. Your team learns exactly what journalists expect, and how to deliver it with clarity, confidence, and control. Our small-group workshops are highly customized to match your team’s goals and experience level. We focus on practical, proven strategies that help spokespeople stay on message and handle even the toughest interviews with composure. Participants gain confidence and credibility by practicing in an actual TV interview setting, receiving real-time, actionable feedback on message delivery, body language, and on-camera presence, so they’re ready when it matters most. Team Training Mauricio Consulo | AWS, Head of Solutions Architecture "Fantastic workshop! A hands-on experience reproducing a real interview environment and pressure. The prompt feedback and coaching were extremely valuable." Amy Duncan | Rick Steves' Europe, Communications Director "Kerri understands exactly how media interviews work from both sides of the table, and she shares this knowledge in a generous and accessible way. I can't recommend her highly enough!" Amy Cunningham | Space Needle + Chihuly Garden and Glass, Public Relations Director "Excellence in all things learning, presenting and speaking to media. Thank you for the amazing learning experience." One-on-One Media Coaching For spokespeople who represent their organizations in front of media Grounded in real newsroom insight, our executive media training uses realistic mock interviews and expert guidance from a veteran TV news anchor to elevate on-camera presence. Through tailored coaching, leaders develop media-ready messages and practice proven techniques for delivering clear, confident messages under pressure. You’ll receive immediate, personalized feedback on message clarity, body language, and on-camera presence, so you can lead interviews with confidence and credibility. Executive Coaching Dominic Delmolino | Amazon, Vice President "An excellent opportunity to work, and get actionable feedback, on interviewing styles, techniques and approaches." Clint Crosier | AWS, Aerospace and Satellite Solutions Director "Kerri is an extraordinary communicator! She brought out improvements in my public speaking skills I didn't even realize I needed until I began working with her. And, she couldn't be kinder or more professional." Karl Wirsing | Weyerhaeuser, Communications Director "Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.” Schedule a Strategy Call Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Learn 7 statements you should avoid when speaking with a reporter. Have a question? Email: info@reelmediapr.com Executive Media Training Discover the 2 most damaging words Avoid a common phrase so you don't get burned Learn how to instantly increase your credibility Skip this question to appear more experienced 3 words to avoid to sound more trustworthy PLUS: Avoid common & embarrassing mistakes! GET OUR FREE LIST >> "As CEO of a technology company, I speak with media and knowing what not to say will set me up for success by reducing my risk of making mistakes. Even better, I will be a more credible, confident and effective spokesperson.” David Rounds | CEO, NetEffect “I'm so glad I got 7 Things You Should Never Say to a Reporter... it was very helpful! As an author, I speak with media and was surprised by some of the words and phrases on this list and will now avoid them in my next interview.” Amanda Hainline | Author & Speaker Don't Damage Your Credibility or Reputation Download the "7 Things You Should Never Say to a Reporter" FREE LIST >> Hi, I'm Kerri Kazarba Schneider, CEO of reel media pr and veteran TV news anchor. I'm a trusted media trainer and speaker coach to Fortune 100 executives, nonprofit leaders and other spokespeople who want to excel at media interviews and public speaking. I've interviewed more than 10,000 people and know first hand what it takes to successfully speak with reporters. Spokespeople I coach learn to convey their messages with confidence, clarity and credibility, so they can ace their interviews. I'm confident I can help you too.