Customized media training and executive communication workshops for leadership teams, spokespeople, and organizations preparing for high-stakes media interviews, crises, and public-facing moments. Home For Teams For Executives Clients About Newsletter More PROTECT YOUR REPUTATION Media training and communication workshops for media interviews, crises, and public-facing moments. Schedule a Consultation 30-minutes of focused guidance tailored to your goals. 10,000 + Interviews Conducted 500 + Leaders Trained 90 + Five-Star Reviews 20 + Years in Journalism & Training TRUSTED BY GLOBAL BRANDS AND LOCAL ICONS TRAINING BUILT FOR HIGH-STAKES MOMENTS If you lead communications, PR, or leadership development, you're responsible for how your executives show up. These trainings are designed to ensure every message is clear, controlled, and delivered with confidence. Based in Seattle and available to teams worldwide. MEDIA TRAINING WORKSHOP IN-PERSON · CUSTOMIZED · 3–6 HOURS Led by a former TV news anchor, this workshop reveals how journalists think, what drives editorial decisions, and how to stay in control of any interview—even in high-pressure or adversarial situations. Every session is fully customized to your organization, industry, risks, and spokespeople. Format, group size, and use of on-camera mock interviews are tailored to your goals. Participants learn how to: Understand what reporters need from spokespeople Use proven interview strategies to be more effective in media interviews Develop and deliver clear, disciplined messages under pressure Use bridging techniques to stay on message without sounding evasive Navigate on-camera mock interviews with real-time expert feedback Adapt effectively across all formats: broadcast TV, press conferences, podcasts, radio, virtual, and panels Strengthen body language, vocal delivery, and on-camera presence Prepare for difficult questions and scenario-based crisis situations relevant to their industry SPEAK WITH IMPACT WORKSHOP IN-PERSON · CUSTOMIZED · 3–6 HOURS This professional development workshop is designed around a simple truth: most leaders don’t translate their thinking into clear, compelling communication in high-stakes moments. As a result, even strong ideas can lose clarity, focus, or impact. Speak with Impact teaches a practical approach to changing that. Through guided individual and group exercises, participants build the skills to consistently communicate with clarity, concision, and impact—whether leading a meeting, presenting to customers, or speaking to a larger audience. Participants learn how to: Lead with the main point to drive clarity and retention Apply the three pillars of high-impact communication: clarity, concision, and impact Structure messages for influence and understanding Deliver with presence that holds attention and builds credibility Strengthen executive presence in meetings, presentations, and group settings Use practical frameworks they can apply immediately . NOT SURE WHICH FITS? HERE'S THE DIFFERENCE Both workshops build stronger communicators. The difference is the moments they're designed for. MEDIA TRAINING WORKSHOP For spokespeople who represent your organization to external audiences Covers all interview formats: TV, press conferences, podcasts, radio, virtual, and panels Includes on-camera mock interviews with a veteran news anchor Best for executives and spokespeople — and the communications, PR, and public affairs teams that support them. SPEAK WITH IMPACT WORKSHOP For leaders at any level who need to communicate more effectively in business settings Focuses on clarity, concision, and compelling delivery across all contexts Includes individual and group communication exercises with direct feedback Best for emerging leaders, managers, and broader L&D programs Schedule a Consultation Let's talk about how to get your team ready. "Clear, confident communication protects your reputation and builds your influence. In every room. In every interview." Kerri Schneider | CEO & Founder, Reel Media PR TRAINING OUTCOMES WHAT YOUR TEAM WALKS AWAY WITH Both workshops deliver practical, lasting improvements your team will use immediately. 01 NEWSROOM PERSPECTIVE A clear understanding of how journalists think, what they’re looking for, what gets used, and how to stay in control of the narrative. 02 MESSAGE CONTROL The ability to stay on message under pressure—even when questions are unexpected or challenging. 03 CLEAR COMMUNICATION Leaders who cut through complexity, eliminate filler, and deliver messages that land in any setting. 04 CRISIS READINESS The confidence to respond to difficult questions, breaking news, or high-pressure scenarios with clarity and control. 05 ON-CAMERA PRESENCE The ability to project authority and credibility on screen through voice, delivery, body language, and wardrobe. 06 LASTING SKILLS Practical techniques participants can apply immediately, designed to hold up long after the workshop ends. TEAM TRAINING RESULTS Jeff Kratz | Amazon, Vice President "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Ellie Lampton | Truveta, Vice President Communications "Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!" Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer "Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible." Mauricio Consulo | AWS, Head of Solutions Architecture "Fantastic workshop! A hands-on experience reproducing a real interview environment and pressure. The prompt feedback and coaching were extremely valuable." Amy Duncan | Rick Steves' Europe, Communications Director "Kerri understands exactly how media interviews work from both sides of the table, and she shares this knowledge in a generous and accessible way. I can't recommend her highly enough!" Amy Cunningham | Space Needle + Chihuly Garden and Glass, Public Relations Director "Excellence in all things learning, presenting and speaking to media. Thank you for the amazing learning experience." LET'S BUILD A PROGRAM AROUND YOUR TEAM. Every workshop is customized to your team, industry, and goals—based in Seattle and available worldwide. Schedule a Consultation See what's possible for your team. PREPARE YOUR LEADERS Media training insights for communications leaders, spokespeople, and executive teams. Subscribe to The Media Training Insider Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Trusted by Fortune 100 executives, Reel Media PR provides executive media training and on-camera coaching for leaders, spokespeople, and communications teams, led by former TV news anchor Kerri Kazarba Schneider. EXECUTIVE MEDIA TRAINING AND SPOKESPERSON COACHING HIGH-STAKES MOMENTS DON'T COME WITH SECOND CHANCES Training led by a veteran TV news anchor Schedule a Consultation Home For Teams For Executives Clients About Newsletter More 30-minutes of focused guidance tailored to your goals. TRUSTED BY GLOBAL BRANDS AND LOCAL ICONS MEDIA TRAINING AND HIGH-STAKES COMMUNICATIONS COACHING Reel Media PR helps leaders communicate clearly and confidently in media interviews, presentations, and high-stakes moments. Led by a former TV news anchor, we bring real newsroom insight to every engagement. PROVEN RESULTS AT SCALE 500+ Leaders Trained 20+ Years in Journalism & Media Training 90+ Five-Star Reviews THE REEL MEDIA PR TRAINING ADVANTAGE 1 NEWSROOM THINKING Most trainers prepare you based on theory. Our founder has conducted more than 10,000 media interviews and knows what will make air and what won't. 2 REAL MEDIA INTERVIEW PRACTICE Your team gets interviewed by a veteran news anchor using questions important to your organization. Then they watch the recording and get immediate expert feedback. 3 BRIDGE, DON'T DODGE Avoidance is obvious and reporters know it instantly. We teach techniques that let executives redirect with confidence and credibility, not evasiveness. 4 CUSTOMIZED FOR YOU Your industry, your risks, your spokespeople. Every session is built from scratch around the challenges that are specific to your world. WHAT CLIENTS ARE SAYING Jeff Kratz | Amazon, Vice President "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President "Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways." Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer "Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible." EXPLORE EXECUTIVE TRAINING AND COACHING Let’s discuss your goals, challenges, and how to prepare for moments that matter most. Schedule a Consultation 30-minutes of focused guidance tailored to your goals RECIEVE MONTHLY INSIGHTS Practical guidance for high-stakes communication and executive visibility. Subscribe to The Media Training Insider Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Trusted by Fortune 100 executives and leading organizations, Reel Media PR provides executive media training and speaker coaching for high-stakes interviews, presentations, and public-facing communication moments. Home For Teams For Executives Clients About Newsletter More TRUSTED BY GLOBAL BRANDS AND LOCAL ICONS Schedule a Consultation 30-minutes of focused guidance tailored to your goals. “We partner with leading companies and nonprofits to help their leaders communicate with confidence and influence.” Kerri Schneider | CEO & Founder, Reel Media PR 90+ FIVE-STAR REVIEWS Jeff Kratz | Amazon, Vice President "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President "Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways." Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer "Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible." Amy Belcher | Amazon Web Services, Director "Kerri gets it! Her coaching has significantly helped me improve. I highly recommend her." Gino Betts | Seattle Office of Police Accountability, Director "I was skeptical about how much I would learn in three media coaching sessions, but Kerri exceeded my expectations. Her feedback and tips were invaluable. Her methods are straightforward and easy to follow." Ellie Lampton | Truveta, Vice President Communications "Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!" Dominic Delmolino | Amazon, Vice President "An excellent opportunity to work, and get actionable feedback, on interviewing styles, techniques and approaches." Amy Cunningham | Space Needle, Public Relations Director "Excellence in all things learning presenting and speaking with media. Thank you for the amazing experience." Dave Richard | QFC, President “Kerri helped me prepare for a panel interview as part of a statewide meeting of business. She really helped with my executive presence and comfort in that speaking format.” Clint Crosier | Amazon Web Services, Director Kerri is an extraordinary communicator! She brought out improvements in my public speaking skills I didn't even realize I needed until I began working with her. And, just as important, she couldn't be a kinder or more professional in her coaching style. A++. Amy Duncan | Rick Steves' Europe, Communications Director "Kerri understands exactly how media interviews work from both sides of the table, and she shares this knowledge in a generous and accessible way. I can't recommend her highly enough!" Mauricio Consulo | Amazon Web Services, Global Director "Fantastic workshop! A hands-on experience reproducing a real interview environment and pressure. The prompt feedback and coaching were extremely valuable." Harry Laboa | Amazon Web Services, Head of Healthcare “I recommend this training for anyone interested in practicing for press interviews and understanding how to handle difficult situations during interviews.” Abby Daniell | Amazon Web Services, Director “For any team that is customer facing, this training on how to create a professional virtual setting is invaluable. Kerri provides valuable tips and recommendations on wardrobe, lighting, and office setting.” Rick Song | Persona CEO “Kerri helped prepare me for a conference panel. She was incredibly helpful and patient. I would highly recommend her to anyone who wants to level up their presentation and confidence.” MORE CLIENT REVIEWS ON GOOGLE YOUR NEXT HIGH-STAKES MOMENT MAY BE CLOSER THAN YOU THINK. Let’s make sure you're ready to handle it with executive presence, clarity, and control. Schedule a Consultation Your first step toward being ready. RECIEVE MONTHLY INSIGHTS Practical guidance for high-stakes communication and executive visibility. Subscribe to The Media Training Insider Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Kerri Kazarba Schneider spent nearly 20 years as a broadcast journalist interviewing more than 10,000 people before founding Reel Media PR to help leaders communicate with clarity and confidence. Based in Seattle, serving clients worldwide. Home For Teams For Executives Clients About Newsletter More EXPERIENCE BEHIND THE TRAINING Schedule a Consultation 30-minutes of focused guidance tailored to your goals. Watch this 60-second video. TRUSTED BY FORTUNE 100. BUILT FOR LEADERS IN HIGH-STAKES ROLES. Reel Media PR is a Seattle-based, woman-owned communications firm specializing in on-camera media training and executive communication coaching. The firm is led by a former TV news anchor who brings real newsroom insight to help leaders communicate with clarity, control, and confidence in media interviews, presentations, and high-stakes moments. Strong communication under pressure is not instinctive—i t’s a learned skill. And media interviews require a different discipline than everyday speaking or presentations. Reel Media PR brings an insider’s understanding of how journalists think, how interviews are shaped, and what makes messages land. Since 2012, we’ve helped executives show up prepared, composed, and credible when it matters most. Today, we work with executives and organizations across the United States and internationally, delivering customized media training and executive communication coaching for leaders in North America, Europe, Latin America, and Asia. Kerri Schneider (Kazarba) CEO & Founder I’m a media trainer and executive communication coach working with Fortune 100 executives, nonprofit leaders, and mission-driven spokespeople who need to communicate clearly and effectively in media interviews and public speaking engagements. After a 20-year career as a broadcast journalist, during which I interviewed more than 10,000 people, I founded Reel Media PR to help leaders perform at their best in high-visibility, high-pressure moments. My focus is helping clients communicate with clarity, confidence, and purpose— especially in situations where their message carries real impact. I’m particularly drawn to working with cause-driven organizations that are shaping important conversations and need to tell their stories with precision and authenticity. Outside of coaching, I enjoy traveling, reading, hiking, yoga, and spending time with family and friends. Committed to your success, MEET YOUR NEWSROOM INSIDER Alisa Prinos Videographer Pete Schneider Finance and Contracts EXPLORE EXECUTIVE TRAINING AND COACHING Let’s discuss your goals, challenges, and how to prepare for moments that matter most. Schedule a Consultation 30-minutes of focused guidance tailored to your goals Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Learn 7 statements you should avoid when speaking with a reporter. Have a question? Email: info@reelmediapr.com FREE DOWNLOAD 7 THINGS YOU SHOULD NEVER SAY TO A REPORTER Discover the 2 most damaging words Avoid a common phrase so you don't get burned Learn how to instantly increase your credibility Skip this question to appear more experienced 3 words to avoid to sound more trustworthy PLUS: Avoid common & embarrassing mistakes! GET OUR FREE LIST >> "As CEO of a technology company, I speak with media and knowing what not to say will set me up for success by reducing my risk of making mistakes. Even better, I will be a more credible, confident and effective spokesperson.” David Rounds | CEO, NetEffect “I'm so glad I got 7 Things You Should Never Say to a Reporter... it was very helpful! As an author, I speak with media and was surprised by some of the words and phrases on this list and will now avoid them in my next interview.” Amanda Hainline | Author & Speaker Don't Damage Your Credibility or Reputation Download the "7 Things You Should Never Say to a Reporter" FREE LIST >> Hi, I'm Kerri Kazarba Schneider, CEO of reel media pr and veteran TV news anchor. I'm a trusted media trainer and speaker coach to Fortune 100 executives, nonprofit leaders and other spokespeople who want to excel at media interviews and public speaking. I've interviewed more than 10,000 people and know first hand what it takes to successfully speak with reporters. Spokespeople I coach learn to convey their messages with confidence, clarity and credibility, so they can ace their interviews. I'm confident I can help you too.

Subscribe to The Media Training Insider for practical media and communication insights from former TV news anchor Kerri Kazarba Schneider, designed for high-stakes media interviews, speeches, and leadership moments. Home For Teams For Executives Clients About Newsletter More THE MEDIA TRAINING INSIDER Insights to help you excel at media interviews and public speaking Subscribe on LinkedIn Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Executive media training for leaders and spokespeople preparing for high-stakes interviews and media appearances. Book a consultation with former TV news anchor Kerri Kazarba Schneider. TRUSTED BY FORTUNE 100 COMPANIES LEADERS DON'T GET SECOND TAKES WITH REPORTERS Executive media training for high-stakes media interviews and on-camera appearances, led by a former TV news anchor. Schedule a Consultation 30-minutes of guidance tailored to your goals 10,000 + Interviews Conducted 500 + Leaders Trained 90 + Five-Star Reviews 20 + Years in Journalism & Training TRUSTED BY GLOBAL BRANDS AND LOCAL ICONS FORMER TV NEWS ANCHOR EXECUTIVE MEDIA TRAINING FOR HIGH-STAKES MOMENTS KERRI KAZARBA SCHNEIDER Founder & CEO Reel Media PR Having conducted more than 10,000 interviews as a television news anchor and reporter, I know how reporters think, what they look for, and where even experienced leaders can lose control of the message. I now bring that newsroom perspective to media training, helping communications teams and executives prepare for interviews, crisis situations, and high-visibility moments with clarity, discipline, and confidence under pressure. There are no second takes with reporters, so preparation is critical. MEDIA TRAINING PROGRAMS TEAM TRAINING CUSTOM MEDIA READINESS WORKSHOPS Gain the "both sides of the microphone" perspective your team needs to stay on message —even in high-pressure or adversarial situations. Every session is fully customized to your organization, industry, risks, and spokespeople. EXECUTIVE COACHING HIGH-STAKES MEDIA INTERVIEW READINESS Expert coaching grounded in newsroom reality. Through mock interviews that simulate real-world pressure, leaders master the practical strategies needed to handle even the toughest questions with composure. ON-CAMERA COACHING ON-CAMERA PRESENCE AND CREDIBILITY Elevate your executive presence for the digital age. Receive direct, expert feedback on body language, vocal authority, and wardrobe to ensure you make a commanding impression. Schedule a Consultation 30-minutes of guidance tailored to your goals PROVEN RESULTS AT SCALE 500+ LEADERS TRAINED 20+ YEARS IN JOURNALISM AND MEDIA TRAINING 90+ FIVE-STAR REVIEWS THE NEWS ANCHOR ADVANTAGE 1 NEWSROOM THINKING Most trainers prepare you based on theory. I've been the one conducting the interviews. There's a difference between knowing what to say and knowing what actually makes air. 2 REAL MEDIA INTERVIEW PRACTICE Your team gets interviewed by a veteran news anchor using questions important to your organization. Then they watch the recording and get immediate expert feedback. 3 BRIDGE, DON'T DODGE Avoidance is obvious— reporters and audiences know it instantly. I teach techniques that let executives redirect with confidence and credibility, not evasiveness. 4 CUSTOMIZED FOR YOU Your industry, your risks, your spokespeople. Every session is built from scratch around the challenges that are specific to your world. TRUSTED BY COMMUNICATIONS LEADERS AND EXECUTIVE TEAMS "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Jeff Kratz Amazon, Vice President "Kerri's training has been invaluable for our spokespeople and helped them to nail every kind of interview - traditional, broadcast, radio, podcast. Thank you for the incredible work you and your team do!" Ellie Lampton Truveta, Vice President "Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.” Karl Wirsing, Weyerhaeuser, Senior Communications Director "Kerri's real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom and our team walked away feeling as prepared as possible." Randy Cote The Space Needle, Chief Marketing Officer READY FOR YOUR NEXT HIGH-STAKES INTERVIEW? Let’s discuss your goals, media challenges, and how to prepare for moments that matter most. Schedule a Consultation Brief introductory call. No preparation required. NOT READY TO BOOK A CALL? ASK US A QUESTION. Contact us First name* Last name Email* Company name Write a message Submit Follow Kerri's Media Insights Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Media training and executive communication coaching for leaders, spokespeople, and organizations. Coaching and workshops for media interviews, crises, presentations, and high-stakes visibility. Home For Teams For Executives Clients About Newsletter More YOUR PATH TO BETTER COMMUNICATION Media training and executive communication coaching to help leaders communicate with clarity in high-stakes moments. WHERE WOULD YOU LIKE TO START? TWO PROGRAMS. ONE STANDARD OF EXCELLENCE. Whether you're a communications leader investing in your team or an executive preparing for your next high-stakes moment—we have a program built specifically for you. FOR TEAMS IN-PERSON WORKSHOPS · WORLDWIDE Corporate workshops for organizations that need their spokespeople and leaders to communicate with clarity, confidence, and control. Media Training Workshop Speak with Impact Workshop Explore Team Training FOR EXECUTIVES I1:1 COACHING · VIRTUAL OR IN-PERSON Personal coaching for leaders who want to show up with confidence and authority in every high-stakes moment. Executive Media Coaching On-Camera Presence Coaching Speak with Impact · 1:1 Keynote & Panel Preparation Explore Executive Coaching 10,000 + Interviews Conducted 500 + Leaders Trained 90 + Five-Star Reviews 20 + Years in Journalism & Training FORMER TV NEWS ANCHOR. YOUR MEDIA COACH Reel Media PR is a Seattle-based, woman-owned communications firm specializing in on-camera media training and executive speaker coaching. The founder and CEO Kerri Schneider is a veteran TV news anchor and reporter with more than 20 years of journalism and executive training experience. She conducted more than 10,000 interviews while covering the White House, Capitol Hill, and Pentagon at CNN, and reporting local news at ABC, FOX, and NBC stations. Today, she coaches executives and organizations across the U.S. and internationally, bringing an insider’s understanding of how journalists think, how interviews unfold under pressure, and how leaders can communicate clearly when it matters most. Jeff Kratz | Amazon, Vice President "An excellent media training workshop. Professional, insightful and fun. Strongly recommend. Thank you Kerri for bringing your deep, practical experience to the team. So much insight." Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President "Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways." Randy Cote | Space Needle + Chihuly Garden and Glass, Chief Marketing Officer "Kerri is the best! Her real-life experience and extra attention to the unique challenges and opportunities of our businesses made everything feel extra custom, and made our team walk away feeling as prepared as possible." YOUR PATH TO BETTER COMMUNICATION STARTS HERE. Let’s discuss your goals, media challenges, and how to prepare for moments that matter most. Schedule a Consultation 30-minutes of focused guidance tailored to your goals. NOT READY TO BOOK YET? Monthly insights on media interviews, executive communication, and public speaking. Subscribe to The Media Training Insider Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Learn 7 statements you should avoid when speaking with a reporter. Have a question? Email: info@reelmediapr.com Executive Media Training Discover the 2 most damaging words Avoid a common phrase so you don't get burned Learn how to instantly increase your credibility Skip this question to appear more experienced 3 words to avoid to sound more trustworthy PLUS: Avoid common & embarrassing mistakes! GET OUR FREE LIST >> "As CEO of a technology company, I speak with media and knowing what not to say will set me up for success by reducing my risk of making mistakes. Even better, I will be a more credible, confident and effective spokesperson.” David Rounds | CEO, NetEffect “I'm so glad I got 7 Things You Should Never Say to a Reporter... it was very helpful! As an author, I speak with media and was surprised by some of the words and phrases on this list and will now avoid them in my next interview.” Amanda Hainline | Author & Speaker Don't Damage Your Credibility or Reputation Download the "7 Things You Should Never Say to a Reporter" FREE LIST >> Hi, I'm Kerri Kazarba Schneider, CEO of reel media pr and veteran TV news anchor. I'm a trusted media trainer and speaker coach to Fortune 100 executives, nonprofit leaders and other spokespeople who want to excel at media interviews and public speaking. I've interviewed more than 10,000 people and know first hand what it takes to successfully speak with reporters. Spokespeople I coach learn to convey their messages with confidence, clarity and credibility, so they can ace their interviews. I'm confident I can help you too.

One-on-one executive media training and public speaking coaching for leaders preparing for interviews, keynote speeches, and high-stakes communication moments, led by former TV news anchor Kerri Kazarba Schneider. Home For Teams For Executives Clients About Newsletter More BE READY WHEN IT COUNTS Executive coaching for high-stakes media interviews, on-camera moments, and leadership communication. Schedule a Consultation 30-minutes of focused guidance tailored to your goals. 10,000 + Interviews Conducted 500 + Leaders Trained 90 + Five-Star Reviews 20 + Years in Journalism & Training YOU'VE BUILT THE EXPERTISE. NOW OWN THE ROOM. This training is for executives and other leaders who want to be sharper, more confident, and fully in control when it matters most. YOU'RE PREPARING FOR A HIGH-STAKES MEDIA MOMENT A press conference, TV interview, podcast, or crisis response where your words, and how you deliver them, will define how your organization is perceived. You need more than talking points. You need to deliver under pressure. YOU'RE WORKING ON EXECUTIVE PRESENCE Board meetings, investor calls, all-hands presentations, virtual appearances. You want to consistently project authority, clarity, and credibility in every high-visibility moment your role demands. WHAT WE WORK ON FIVE AREAS.ONE GOAL: OWN EVERY HIGH-STAKES MOMENT 01 MOCK INTERVIEWS Conducted by a veteran TV news anchor using real questions drawn from your world. You watch yourself back and get direct, actionable feedback immediately. 02 ON-CAMERA PRESENCE Body language, vocal authority, eye contact, pacing. Every detail that shapes how you're perceived — refined until it's second nature. 03 SPEAK WITH IMPACT The same proven principles behind our Speak with Impact training, applied one-on-one, so you communicate with clarity, precision, and influence in every business setting. 04 KEYNOTE & PANEL PREP From TEDx talks to industry panels, preparation for high-visibility speaking moments, so you show up confident, on-message, and fully in command of the room. 05 MESSAGE DEVELOPMENT Clarify your key narratives before the camera turns on. We build messaging frameworks grounded in your industry and your organization's specific risks. COACHING PROGRAMS THREE WAYS TO WORK TOGETHER ON-CAMERA COACHING In a digital-first world, your on-camera presence is often your first impression—and most executives have never had anyone tell them what's not working. This coaching offers expert guidance to improve your executive presence. 1–3 sessions–virtual or in-person Remote office setup: camera, lighting, background Vocal authority, pace, filler word reduction Body language and eye contact for on-camera settings Wardrobe and styling guidance for broadcast and video EXECUTIVE MEDIA COACHING Sessions include realistic mock interviews using questions from your industry and the specific scenarios you're likely to face. You watch the recording, get direct feedback, and leave with proven strategies you can use immediately. 3 or 6 sessions—virtual or in-person on set Message discipline under pressure Handling difficult or adversarial questions with confidence Turning long answers into clear, quotable soundbites Executive presence on camera Personalized messaging Session recordings for continued improvement SPEAK WITH IMPACT Most leaders know they need to communicate better. Few know exactly where they're losing their audience. This personalized coaching is tailored specifically to your communication patterns and the business situations where you need to perform. Sessions tailored to your specific communication challenges Structuring messages so they land the first time Commanding attention in meetings and presentations Keynote and panel preparation for high-visibility speaking moments Eliminating filler, hedging, and habits that undermine authority Schedule a Consultation 30 minutes. Completely confidential. "Leaders who command the room — and the camera — invest in showing up prepared." Kerri Schneider | CEO & Founder, Reel Media PR COACHING RESULTS Dominic Delmolino | Amazon, Vice President "An excellent opportunity to work, and get actionable feedback, on interviewing styles, techniques and approaches." Kelly O'Brien | Fred Hutchinson Cancer Research Center, Vice President "Kerri's media coaching supports not only what you say but how you say it and helps you and your organization connect with your audience in meaningful ways." Karl Wirsing | Weyerhaeuser, Communications Director "Kerri pushes you to challenge yourself through her individual coaching. She speaks from a place of deep and varied expertise and I was particularly impressed with her messaging insights.” Amy Belcher | Amazon Web Services, Director "Kerri gets it! Her coaching has significantly helped me improve. I highly recommend her." Gino Betts | Seattle Office of Police Accountability, Director "I was skeptical about how much I would learn in three media coaching sessions, but Kerri exceeded my expectations. Her feedback and tips were invaluable. Her methods are straightforward and easy to follow." Clint Crosier | AWS, Aerospace and Satellite Solutions Director "Kerri is an extraordinary communicator! She brought out improvements in my public speaking skills I didn't even realize I needed until I began working with her. And, she couldn't be kinder or more professional." YOUR NEXT HIGH-STAKES MOMENT MAY BE CLOSER THAN YOU THINK. Let’s make sure you're ready to handle it with executive presence, clarity, and control. The first step takes 30-minutes. Schedule a Consultation Your first step toward being ready. STAY READY Practical insights for high-stakes communication and executive visibility. Subscribe to The Media Training Insider Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy

Schedule a consultation to discuss executive media training, spokesperson coaching, or communication workshops tailored to your leaders and teams. Home For Teams For Executives Clients About Newsletter More RESERVE A CONSULTATION A 30-minute call to explore what's possible for you or your team. EMAIL US First name Last name Email Type your message Submit Thank you for reaching out. We'll respond within 24 hours. Clients Served Worldwide US Cities Bellevue Boston Chicago Los Angeles New York Seattle San Francisco Washington D.C. Countries Argentina Australia Brazil Canada Chile England Mexico Singapore Spain United Arab Emirates United States Terms and Conditions ©2018-2026 Reel Media PR, LLC Privacy Policy